It is not about Marketing. We do nothing for the sake of Marketing.  With the Marketing as a Service approach, we help you gain clarity around who you are, what you are selling, who you are selling to, and how to engage those targets. We also talk about foundational business practices, strategies and tactics to develop value-centric relationships. This is just the tip of the iceberg, but we would love the opportunity to understand you, your organization and how we might be of service.

We help our clients uncover and clarify their business goals, and then brainstorm, strategize, plan and execute. From improving your reputation in the market, to growing new partnerships, to enabling a geographically disperse sales team, we have the battlescars, business accumen, connections and creativity to drive success.

Every business is a living entity with a unique personality (or, Identity). It is critical to build your public face and messaging around this Identity, and then, tune it to resonate with each of your target audiences. We take the time to help you create an authentic Brand that you feel passionate about and therefore, confident in selling.

When you take the time to discover and author an authentic Identity, you set in motion a true company strategy and begin to build a base of power. One of the reasons people find it so difficult to give their company’s elevator pitch, is because it is contrived and un-real. When you build your Identity upon what is real in your organization, selling it is simple…there is an authentic story to tell. We are masters at facilitating organizations through these efforts.

It is really important to stand out from the crowd. We talk alot about the Purple Cow…if you don’t know about this, it is one of the most powerful, impactful concepts we have ever come across (LEARN PURPLE COW). Anyway, you can’t be a Purple Cow unless you understand the landscape. Sooooo, do the research… together we can help you understand your competitors, partners and target market. Understand the people, methods and tools. Understand the unseen forces that are impacting all of it. Understand what creates pain, success and even power. Once you have gathered this information, its time to document, structure, ponder, visualize, and construct the nuggets to build around. This is part of our unique gift.

Superior strategy is intentional and doable. We will never present or recommend a grandiose plan that is not rooted in the reality of your business goals, priorities and available resources. We are entrepeneurs who create strategies to drive your business forward.

There is a progression to everything. One of the phrases that we use a ton is, “you never get a second chance to make a first impression”. This comes up with clients ask if we can help them with a new promotional effort, before their website has been completed or something of the sort. We believe in clarity and common sense. We create a solid, Intentional Strategy (based on business goals) and then a realistic, common-sense plan to make it happen.

Last, but not least, we do the work. Again…we do the work. Everything that we propose, suggest and sell we can pull off. And, we do it amazingly well and super efficiently. Want some proof? Just ask.

We help organizations be better at business and focus on their core competences. We bring a team of gifted professionals with an arsenal of tools and streamlined processes to solve your Marketing needs. And, we do it faster and less expensively than you can imagine.