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Business Marketing 101: Unique Value Proposition (UVP)

The Unique Value Proposition (UVP) is simple to define. We all understand what it is, why it is important and why every organization needs one. Right? Well, as I have sat down to write about the UVP, something I talk about all the time, I have stopped and re-started...

Business Marketing 101: Brand Identity

Right off the bat, I gotta tell you that this post is a bit long and windy. This is a ginormous topic, so go grab a cup or coffee or tea, and move to your comfy chair. When I asked Wikipedia about Brand Identity (Identity), it came with back with a page that requires...

Business Marketing 101: Introduction

Welcome to the MaaS Blog. My name is Colin Millstone, and I am the Founder and President of Marketing as a Service (MaaS).  The most important thing that I can tell you about myself is that I am not a marketing guy.  I am a business guy and entrepreneur who is focused...

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Engaged Partnership

an extension of your team

Business Focused

strategies & tactics to
enable goal achievement

Marketing Strategy

the right plan for your market
to support your business goals

Tactical Execution

we do it, manage it
and communicate it

Subscription Based

consistent monthly expense

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