Blog
SEO For B2B
Marketing as a Service President Colin Millstone speaks on the nuances of building SEO strategy for B2B companies, with the express goal of empowering results in the long term. Our digital experts are fluent in the technology marketplace. So, we are adept and in tune...
The Real Purpose of Messaging
At Marketing as a Service we create clarity through the written word to help your audiences understand who you are, why you are unique and what you do. Technology organizations are often challenged with rising above technical jargon and acronyms to inform, explain and...
Perspective and Leadership
In this video, Colin Millstone - President of Marketing as a Service - talks about the importance and the traits of a good leader in the business world. He says, that the best leaders are strong individuals who are not afraid to get their hands dirty, to listen and to...
How Technology Has Influenced The Marketing World
In this video, Colin Millstone – President of Marketing as a Service – provides a window into the intersection of technology and marketing. This video covers the growth of cyber threats and the impact on email marketing; the value and importance for integrating CRM...
11 Year Milestone
At the beginning of April (2021), Marketing as a Service (MaaS) celebrates our organizational birthday. It has been eleven years since we began our journey and I am humbled and honored that MaaS has not only survived, but we have crushed it. We have brilliant,...
B2B Marketing Strategy vs the Quick Fix
In this video, Colin Millstone - President of Marketing as a Service - talks about the illusion of "Quick Fixes" and what it takes to differentiate yourself in the B2B marketing space: Thought Leadership, Brand Awareness and Authority. Marketing strategy for B2B...
Tips for Email and Social Campaigns
Now more than ever it is imperative that outbound campaign efforts and social media initiatives are aligned with business goals, and set up to empower sales teams to engage with their own audiences. In fact, we have seen first hand how organizations which have...
B2B Social Media Strategy
Intentional social media is more than just creating posts to get likes, clicks and shares. In the B2B world, the social channel is a reflection of your brand. It is important to find the right channel, deliver tailored content to the right audience, and align it to...
Marketing Must React At The Speed Of Business
Things change everyday. There are always new impacts to the marketplace and it's important that marketing can be nimble and flexible when new information comes out. Watch the video to learn more!
The Webinar Is Dead
Changing times require adaptation. In this video, Colin Millstone talks about how organizations must shift their own perspectives and communication paradigms, to be relevant, interesting and authentic.
What Sets B2B Websites Apart
In this video, Colin Millstone - President of Marketing as a Service - talks about the things that set B2B websites apart. From layout, to design, to content, B2B websites an authentic manifestation of your brand identity, and a chance to create a holistic experience...
What Separates B2B Marketing from B2C
In this video, Colin Millstone - President of Marketing as a Service - discuses the difference between marketing directly to consumers and marketing to businesses. Learn More about our Approach Here
Intentional & Authentic Content
Learn more about the extensive efforts that go into the development of Intentional & Authentic Content. Each piece of this Bionic Content is designed and developed to attract clicks, trend digitally and educate the reader with relevant, authentic information. In...
Marketing In a Pandemic
In an uncertain environment, the conversation around how to best market to customers, clients and prospects shifts. We must lead with compassion, empathy and understanding, rather than pushing products or trying to hit sales quotas.
Simplify your Story
When you build your Identity upon what is real in your organization, selling it is simple…there is an authentic story to tell. We are masters at facilitating organizations through these efforts.
Talent In The Tech Space
An interview with our founder and president Colin Millstone, where he discusses our unique approach to putting together an authentic brand experience, in an effort to appeal to and attract new talent.
Tech Focus
In a nutshell, we work with the key players within the Information Technology marketplace: Manufacturers, Distributors and Resellers to improve communications, enable partnerships and drive sales.
3-Pronged Marketing
Learn more about three of our most essential Marketing as a Service Functions: Intentional Based Marketing, Holistic Marketing and Experience Based Marketing.
Marketing Drivers: Business Goals
Ultimately, everything we do is focused on improving your capacity to grow your business. In this video, we talk about how our team does nothing for the sake of Marketing. With our "Intentional" approach, we help you gain clarity around who you are, what you are...
Finding your Super Power: The Business Workshop
The Business Workshop is a key element to our Intentional approach to branding and marketing. Through this 2-day, in-person effort we facilitate a comprehensive and fluid discovery of your organization, goals & strategies, business landscape, marketplace,...
Business Marketing 101: Hey Value Added Resellers, what are you selling?
Ultimately, every business is selling something. Identifying and presenting what you are selling for most organizations is a no-brainer…unless you are a technology reseller. In the last decade, Technology Value Added Resellers (VARs, or Resellers) have experienced a...
Business Marketing 101: – Understanding Audiences in the Digital Age
Like everything else in this world of Digital Transformation, it is time to change how we think about and treat our audiences. Audience identification, definition and segmentation are absolutely critical to the modern marketing strategies and tactics that have evolved...
Business Marketing 101: Brand Channel Strategy & Phases
A Brand Channel (channel) is a conduit, source or tactic to communicate to your various audiences. The number of channels are too numerous to list, but the biggies include: Advertising Advanced Content (Video, Infographic, Article) Collateral Company Website Email...
Business Marketing 101: The “About” Statement
Actually, the “About” statement is really an “About” paragraph…for this article, I am just going to refer to it as ABOUT. Next to your logo and tagline, it is one of your most consumed brand assets, as it appears on your website, printed collateral, social media...
Business Marketing 101: Unique Value Proposition (UVP)
The Unique Value Proposition (UVP) is simple to define. We all understand what it is, why it is important and why every organization needs one. Right? Well, as I have sat down to write about the UVP, something I talk about all the time, I have stopped and re-started...
Business Marketing 101: Brand Identity
Right off the bat, I gotta tell you that this post is a bit long and windy. This is a ginormous topic, so go grab a cup or coffee or tea, and move to your comfy chair. When I asked Wikipedia about Brand Identity (Identity), it came with back with a page that requires...
Business Marketing 101: Introduction
Welcome to the MaaS Blog. My name is Colin Millstone, and I am the Founder and President of Marketing as a Service (MaaS). The most important thing that I can tell you about myself is that I am not a marketing guy. I am a business guy and entrepreneur who is focused...
Special Interest Piece: Marketing as a Service
In this special interest piece, our Founder and President Colin Millstone, works on site with one of our technology clients.
An Introduction: Marketing as a Service
An interview with our Founder and President Colin Millstone, where he discusses our unique approach to intentional marketing, our holistic, business-aligned focus and what sets us apart from the typical agency.
A Modern Marketing Partner

Engaged Partnership
an extension of your team

Business Focused
strategies & tactics to
enable goal achievement

Marketing Strategy
the right plan for your market
to support your business goals

Tactical Execution
we do it, manage it
and communicate it

Subscription Based
consistent monthly expense

Engaged Partnership
an extension of your team

Business Focused
strategies & tactics to
enable goal achievement

Marketing Strategy
the right plan for your market
to support your business goals

Tactical Execution
we do it, manage it
and communicate it

Subscription Based
consistent monthly expense