Blog - MaaS

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Marketing Must React At The Speed Of Business

Marketing Must React At The Speed Of Business

Things change everyday. There are always new impacts to the marketplace and it's important that marketing can be nimble and flexible when new information comes out. Watch the video to learn more!

The Webinar Is Dead

The Webinar Is Dead

Changing times require adaptation. In this video, Colin Millstone talks about how organizations must shift their own perspectives and communication paradigms, to be relevant, interesting and authentic.

What Sets B2B Websites Apart

What Sets B2B Websites Apart

In this video, Colin Millstone - President of Marketing as a Service - talks about the things that set B2B websites apart. From layout, to design, to content, B2B websites an authentic manifestation of your brand identity, and a chance to create a holistic experience...

What Separates B2B Marketing from B2C

What Separates B2B Marketing from B2C

In this video, Colin Millstone - President of Marketing as a Service - discuses the difference between marketing directly to consumers and marketing to businesses. Learn More about our Approach Here

Intentional & Authentic Content

Intentional & Authentic Content

Learn more about the extensive efforts that go into the development of Intentional & Authentic Content. Each piece of this Bionic Content is designed and developed to attract clicks, trend digitally and educate the reader with relevant, authentic information. In...

Marketing In a Pandemic

Marketing In a Pandemic

In an uncertain environment, the conversation around how to best market to customers, clients and prospects shifts. We must lead with compassion, empathy and understanding, rather than pushing products or trying to hit sales quotas.

Simplify your Story

Simplify your Story

When you build your Identity upon what is real in your organization, selling it is simple…there is an authentic story to tell. We are masters at facilitating organizations through these efforts.

Talent In The Tech Space

Talent In The Tech Space

An interview with our founder and president Colin Millstone, where he discusses our unique approach to putting together an authentic brand experience, in an effort to appeal to and attract new talent.

Tech Focus

Tech Focus

In a nutshell, we work with the key players within the Information Technology marketplace: Manufacturers, Distributors and Resellers to improve communications, enable partnerships and drive sales.

3-Pronged Marketing

3-Pronged Marketing

Learn more about three of our most essential Marketing as a Service Functions: Intentional Based Marketing, Holistic Marketing and Experience Based Marketing.

Marketing Drivers: Business Goals

Marketing Drivers: Business Goals

Ultimately, everything we do is focused on improving your capacity to grow your business. In this video, we talk about how our team does nothing for the sake of Marketing. With our "Intentional" approach, we help you gain clarity around who you are, what you are...

Finding your Super Power: The Business Workshop

Finding your Super Power: The Business Workshop

The Business Workshop is a key element to our Intentional approach to branding and marketing. Through this 2-day, in-person effort we facilitate a comprehensive and fluid discovery of your organization, goals & strategies, business landscape, marketplace,...

Business Marketing 101:  The “About” Statement

Business Marketing 101: The “About” Statement

Actually, the “About” statement is really an “About” paragraph…for this article, I am just going to refer to it as ABOUT. Next to your logo and tagline, it is one of your most consumed brand assets, as it appears on your website, printed collateral, social media...

Business Marketing 101:  Brand Identity

Business Marketing 101: Brand Identity

Right off the bat, I gotta tell you that this post is a bit long and windy. This is a ginormous topic, so go grab a cup or coffee or tea, and move to your comfy chair. When I asked Wikipedia about Brand Identity (Identity), it came with back with a page that requires...

Business Marketing 101:  Introduction

Business Marketing 101: Introduction

Welcome to the MaaS Blog. My name is Colin Millstone, and I am the Founder and President of Marketing as a Service (MaaS).  The most important thing that I can tell you about myself is that I am not a marketing guy.  I am a business guy and entrepreneur who is focused...

An Introduction: Marketing as a Service

An Introduction: Marketing as a Service

An interview with our Founder and President Colin Millstone, where he discusses our unique approach to intentional marketing, our holistic, business-aligned focus and what sets us apart from the typical agency.

A Modern Marketing Partner

Engaged Partnership

an extension of your team

Business Focused

strategies & tactics to
enable goal achievement

Marketing Strategy

the right plan for your market
to support your business goals

Tactical Execution

we do it, manage it
and communicate it

Subscription Based

consistent monthly expense

Engaged Partnership

an extension of your team

Business Focused

strategies & tactics to
enable goal achievement

Marketing Strategy

the right plan for your market
to support your business goals

Tactical Execution

we do it, manage it
and communicate it

Subscription Based

consistent monthly expense