Colin Millstone, Author at MaaS - Page 2 of 6
B2B Marketing Strategy vs the Quick Fix

B2B Marketing Strategy vs the Quick Fix

In this video, Colin Millstone – President of Marketing as a Service – talks about the illusion of “Quick Fixes” and what it takes to differentiate yourself in the B2B marketing space: Thought Leadership, Brand Awareness and Authority....
Tips for Email and Social Campaigns

Tips for Email and Social Campaigns

Now more than ever it is imperative that outbound campaign efforts and social media initiatives are aligned with business goals, and set up to empower sales teams to engage with their own audiences. In fact, we have seen first hand how organizations which have...
B2B Social Media Strategy

B2B Social Media Strategy

Intentional social media is more than just creating posts to get likes, clicks and shares. In the B2B world, the social channel is a reflection of your brand. It is important to find the right channel, deliver tailored content to the right audience, and align it to...
The Webinar Is Dead

The Webinar Is Dead

Changing times require adaptation. In this video, Colin Millstone talks about how organizations must shift their own perspectives and communication paradigms, to be relevant, interesting and...