Intentional social media is more than just creating posts to get likes, clicks and shares. In the B2B world, the social channel is a reflection of your brand. It is important to find the right channel, deliver tailored content to the right audience, and align it to the rest of your marketing initiatives.
Whether your goals are to drive brand awareness, bolster outbound campaign efforts, create an attractive presence for job seekers and so much more, social media is an important part of developing an authentic, intentional brand that you feel passionate about.
