by Colin Millstone | Nov 18, 2019 | Business Marketing
Ultimately, every business is selling something. Identifying and presenting what you are selling for most organizations is a no-brainer…unless you are a technology reseller. In the last decade, Technology Value Added Resellers (VARs, or Resellers) have experienced a...
by Colin Millstone | Nov 11, 2019 | Business Marketing
Like everything else in this world of Digital Transformation, it is time to change how we think about and treat our audiences. Audience identification, definition and segmentation are absolutely critical to the modern marketing strategies and tactics that have evolved...
by Colin Millstone | Oct 28, 2019 | Business Marketing
A Brand Channel (channel) is a conduit, source or tactic to communicate to your various audiences. The number of channels are too numerous to list, but the biggies include: Advertising Advanced Content (Video, Infographic, Article) Collateral Company Website Email...
by Colin Millstone | Oct 28, 2019 | Business Marketing
Actually, the “About” statement is really an “About” paragraph…for this article, I am just going to refer to it as ABOUT. Next to your logo and tagline, it is one of your most consumed brand assets, as it appears on your website, printed collateral, social media...
by Colin Millstone | Oct 7, 2019 | Business Marketing
The Unique Value Proposition (UVP) is simple to define. We all understand what it is, why it is important and why every organization needs one. Right? Well, as I have sat down to write about the UVP, something I talk about all the time, I have stopped and re-started...
by Colin Millstone | Sep 17, 2019 | Business Marketing
Right off the bat, I gotta tell you that this post is a bit long and windy. This is a ginormous topic, so go grab a cup or coffee or tea, and move to your comfy chair. When I asked Wikipedia about Brand Identity (Identity), it came with back with a page that requires...
